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DIRECT POST |
What is Direct Post?
With the increasing commercial activity in India, the need for Direct Advertising
of their products and services, the business organisations is growing. Direct Mail,
which can be defined as'printed matter usually carrying a sales message or announcement
designed to elicit a response from a carefully selected consumer or business market'
is the most potent medium for Direct Advertising. In the advanced countries,
Direct Mail now constitutes a predominant portion of mail traffic handled by postal
adminstrations.Direct mail can be both addressed as well as un-addressed. Direct
Post is the un-addressed component Direct Mail and would comprise of un-addressed
postal articles like letters, cards, brochures, questionaries,pamphlets,samples,promotional
items like CDs/floppies and casettes etc, coupons, posterrs,mailers or any other
form of printed communication that is not prohibited by the Indian Post Office Rules
1933. |
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What is the price per article for direct Post? |
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Per Article for 1st 20gms |
Per article(for every additional 20 gms or part thereof) |
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Local |
Inter City |
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Price Of 1 Direct Post article |
INR 1.50 |
INR 2.00 |
INR 1.00
For both local and inter-city articles |
Where Direct Post articles are tendered in quantities of over 50,000, a discount
to the sender , or commision to the concerned advertizing agency, of 5% would be
admissible. |
Are there any other conditions for availing Direct Post?
Only un-addressed postal article like letters, cards, brochures,
questionarries, pamphlets, samples, promotional items like CDs/ floppies and casettes
etc., posters, mailers or any other form of printed communication that is not prohibited
by the Indian Post Office Act 1898 or Indian Post Office Rules 1933.
A minimum quantity of 1000 pieces can be accepted under the 'Direct Post'.
Articles to be accepted have to be such that they dont exceed the length and width
of an A3 size paper. Article posted as 'Direct Post' will bear no address or name
on he communication. These will be accepted in bulk designated offices and will
not be posted in a letter box.
In case of articles meant for delivery in other towns, Direct Post articles would
be accepted in PIN Code wise bundles. |
Since when has Direct Post been introduced?
The Direct Post has been introduced by Department of Posts vide its OM
no 39-01/2001-BDD dated 2nd June 2005. |
Can the Direct Post artcles be sent out of India?
No. The Direct Post articles can be sent only within India. |
Whome to contact for availing of Direct Post?
Direct Post articles will be accepted in designated postal offices for
acceptance of Direct Post. Postal Circles will identify these offices, and designate
them as 'Direct Post Centres'. These offices could be Direct mail centre, Mass mailing
Centre, Business Post Centre, GPO/HPO, or any other suitable office. These offices
may be designated ' Direct Post Centres' (DPCs) for the purpose of Direct
Post. Usually one DPS would be identified in prospective users of Direct Post can
contact Chief Postmaster Generals of their states for any inquary in the matter.
Alternatively, they can write in at
business@indiapost.gov.in for any assistance that they may require. |
Who can avail of Direct Post:
Any person or organisation can avail of Direct Post. However, some of the organisations
and the beneficial uses of direct post by them, have been tabulated below. |
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Direct Post User Group |
Direct audience of Direct Post User Group |
Purpose of using Direct Post |
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1 |
Manufacturing sector office Equipment suppliers |
selected Institutional buyers |
New Products Informercials Promotions campaigns. |
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2 |
Services, Telecom Financial, Banks, credit cards, insurance Books, Food |
Selected audience tailored to each sector's requirements |
New products service updates promotion campaighns |
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3 |
Coaching Institutes |
Local mass coverage |
Promotion campaighn |
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4 |
Local services |
Local mass Services |
Promotion campaighn |
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5 |
Consumer Goods companies |
Mass markets-Regional/National |
Coupon compaighns |
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6 |
Government Departments-e.g. Health, social Welfare, Environment, Revenue and Taxation
Departments etc. Muncipalities |
Citizens,Institutions,
Regional/national |
Awareness |
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7 |
Public Utility Departments, e.g. Electricity, water utilities |
Users of the utilities Local |
Awareness Information |
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8 |
NGOs-specially in the areas of community health, social awareness etc. |
Citizens
Local/Regional |
Awareness Community action |
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9 |
Departmental Stores |
Citizens
Local |
Promotion, Information |
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10 |
Religeous Institutions |
Devotees Regional/National |
Promotion, Iinformation |
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11 |
Political Parties |
Citizens
Local/Regional/National |
Information, mass contact, compaigning |
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Any Other relevant facts about Direct Post:-
The sender of Direct Post can specify the numbers and areas, in which the sender
wishes the Direct Post article to be distributed.However, no commitment would be
given for delivery of the article to any particular address or a person.
The sender would be informed that the articles handed over by him had been delivered
according to his instructions.
In case the sender desires teh articles to be printed, or requires any other premailing
activity, this could also be provided on payment under the business post, separately.
though these activities can be combined with Direct Post, they dont form part of
the product 'Direct Post'. |
Are any estimates of Direct Mail and un-addressed mail in India available:
India Post got an independent study done. Based on the study, the traffic
projections are given below:- |
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YEAR |
Direct Mail Market In India |
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Total Direct Mail |
Un-Addressed Mail |
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2005 |
41.02 |
25.50 |
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2006 |
49.22 |
30.60 |
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2007 |
59.06 |
36.70 |
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2008 |
70.87 |
44.00 |
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2009 |
85.04 |
52.80 |
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